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  At the beginning of 1999, comprehensive quality assurance and quality management system have been set up according to ISO9001:1994. The effective implementation of the systems has increased customer confidence in our products and services, and has also improved the level of quality management within our company. To better meet customer demand, the management made the decision to implement the Total Quality Management (TQM) strategy throughout the company. In May, 2004, the TQM Office, the special department to implement TQM was set up, and the TQM Implementing Committee directed by the General Manager has also been set up. By then, the TQM strategy was started to be implemented. Presently, a system of Total Quality Management has been set up, basing on ISO9001:2000 standard and TQM principle, with the core part being a variety of advanced management models. Cooperate culture focusing on TQM has come into being. The goal of our company is to make products with consistent performance and high quality with reasonable cost, providing our customers and our business partners with added value. We will create our core competitiveness through the consistent improvement in total quality management, supplying endless driving force for the sustainable development of the enterprise. 

1  KXD quality policy:
  We consistently seek for zero defect in product quality, building up a high quality image for KXD, meeting customer demand and expectation.


2  KXD quality principle:
  Quality means personal moral standing and KXD dignity. We satiffy our customer to utmost by our efforts.


3   KXD TQM objective:
  In year 2006, we will be competing for Shenzhen Mayor Quality Management Award, and in year 2008 we will be competing for National Quality Management Award


4  Comprehensive KXD quality management system:
1) Depicting a bright prospect, formulating quality policy, determining quality objective, the whole company will be working towards the same goal.


2) Keeping to the principle of ¡°Customer at priority¡± , by application of PDCA methodology and systematic management, we will create a working environment of standardization.


3) Reliable computation: On the condition of uniformed computation, by application of measuring technology and standard technical documentation, we will provide computation for all aspects of the enterprise. In this way, enterprise operation will be based on reliable objective data.


4) Keeping to the principle of talent-orientated, training of all levels will be conducted for all employees throughout the company. Quality awareness will be improved, production techniques and management level will be increase, and the core competitiveness of the company will be improved. 


5) Comprehensive system of quality responsibilities.


6) Comprehensive quality information: Collecting, analyzing and utilizing of information, so that decision-making is on a true-to-fact basis.


7) Performing consistent improvement on all levels, so as to strengthen rapid response to opportunities of improvement, increase the performance of the organization, and increase the competitiveness.


Milestones:


1997

July KXD Company was set up

September Launching consumer electronic products such as VCD player and power amplifier

1998
 
KXD products was first exported

1999
 
R & D on DVD player was completed

2000
 
DVD player and digital home theatre system came into mass production

2001
 
R & D on DVD recorder was completed

2002
 
Awarded with Shenzhen High-tech Enterprise
Awarded with Shenzhen Top 100 Exporter

2003
April
Setting up Shenzhen KXD Multi-media Co., Ltd.


August
KXD Industrial Park came into application


October
KXD Digital Entertainment Limited was listed in Singapore Stock Exchange


 
R & D on TFT-LCD TV was completed

 
Awarded with China Top 500 Importer & Exporter

Awarded with Shenzhen Top 100 Exporter
 
Awarded with Shenzhen Top 100 Enterprise of Industrial and Commerce Field
 
Awarded with Shenzhen Advanced Exporter

2004
 
TFT-LCD TV came into mass production
 
Awarded with Guangdong Large-scale Exporter
 
Awarded with Shenzhen Top 100 Enterprise
 
Awarded with Shenzhen Top 100 Exporter

 
 
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